In the digital square, personal attack comments can have a variety of effects, which are usually negative. Here are some possible effects and how they work: ### Impact 1. **Deteriorating community atmosphere**: Personal attack comments often lead to quarrels and conflicts, destroying the original discussion atmosphere and making the community hostile and unfriendly. 2. **Affecting individual psychology**: The attacked may feel frustrated, angry or anxious, and people who are in this environment for a long time may have a negative impact on their mental health. 3. **Hindering rational discussion**: Personal attacks deviate from the topic, and participants may pay more attention to offensive remarks rather than the problem itself, thus hindering effective communication and problem solving. 4. **Intensifying antagonistic emotions**: Increasingly fierce attacks may lead to divisions among users, making certain groups opposed and more difficult to reach a consensus. 5. **Affecting platform credibility**: Frequent personal attacks may cause platform users to lose, affecting the reputation and sustainable development of the platform. ### Operation method 1. **Exploitation of anonymity**: Some users take advantage of the anonymity of the Internet to carry out personal attacks because they believe that they do not need to face real consequences. 2. **Herd effect**: In some cases, some users may be affected by seeing other users’ personal attacks and then participate in the attack, forming a “herd effect”. 3. **Selective comments**: Users selectively respond to certain comments, focusing on attacks rather than rational discussions, further increasing the atmosphere of personal attacks. 4. **Exaggerated views**: Users may exaggerate their views or opposing views when expressing different opinions to trigger stronger emotional reactions. ### How to deal with it In order to mitigate the impact of personal attacks, platforms and users can take some measures: - **Formulate community norms**: Emphasize the prohibition of personal attacks and clarify the punishment measures for violations. - **Enhance the user reporting mechanism**: Encourage users to report inappropriate comments and increase the feedback and processing speed of personal attacks. - **Guide rational discussions**: Encourage users to be respectful when expressing their opinions, use constructive language, and create a friendly discussion environment. - **Provide psychological support**: Provide support resources for attacked users to help them cope with negative emotions. Through these methods, the impact of personal attacks can be reduced to a certain extent and a healthier digital space can be created.