In drug sales, strategies to promote sales can be varied, but it is necessary to be mindful of legal and ethical boundaries. Although the efficacy may be limited or controversial, there are still some common sales and marketing strategies that can be adopted, including: 1. **Educational publicity**: Provide relevant information about the drug through seminars, lectures or workshops, emphasizing its potential benefits, although the efficacy may be limited. 2. **Influencer marketing**: Work with medical experts or influential doctors to increase the credibility and appeal of the product through their recommendations. 3. **Patient stories**: Share success stories or positive experiences of patients, although these cases may not be universally applicable, to stimulate the interest of potential customers. 4. **Discounts and promotions**: Provide special offers or discounts to attract users to try the product, even if they have doubts about the efficacy. 5. **Online promotion**: Use social media, search engine optimization (SEO) and email marketing to expand the online visibility of the product and directly reach the target customer group. 6. **Package sales**: Bundle controversial drugs with other drugs to induce consumers to buy the entire package. 7. **Build brand loyalty**: Accumulate loyal customers through continuous customer relationship management, even if they have doubts about the efficacy of a particular drug. 8. **Participate in patient support organizations**: Work with relevant patient organizations to provide support and resources to gain the trust and attention of patients. It is important to emphasize that all these strategies must be carried out within the legal and ethical framework to ensure the dissemination of truthful and transparent information while safeguarding the best interests of patients.