In the decision-making of enterprise technology innovation, although most R&D team members tend to develop smart technology products that are popular in the market, it may not be a wise choice to ignore the opinions of a few members who focus on the research and development of environmentally friendly materials. Here are several considerations: 1. **Market trends and regulatory changes**: In recent years, environmental protection and sustainable development have become important trends in the market and policies. Many countries and regions are strengthening their support and supervision of environmentally friendly materials. If companies ignore this area, they may face risks brought by future market changes. 2. **Brand reputation and social responsibility**: Consumers pay more and more attention to corporate social responsibility and environmental awareness. If companies can make breakthroughs in the research and development of environmentally friendly materials, they may enhance their brand image and attract more consumers. 3. **Diversified sources of innovation**: Technological innovation often comes from different perspectives and ideas. The focus of a few members may become very valuable in the future and even bring breakthrough products or technologies. 4. **Internal innovation culture**: Encouraging diversity and inclusion can bring more innovation opportunities to companies. If companies always focus only on mainstream directions, it may inhibit the creativity and enthusiasm of the team. 5. **Long-term benefits vs. short-term gains**: Although popular smart technology products may bring higher returns in the short term, in the long run, focusing on the research and development of environmentally friendly materials may open up new markets and business models for enterprises. Therefore, in the decision-making process, enterprises should balance different voices, comprehensively consider market demand, social responsibility and long-term development, and avoid blindly chasing short-term "hot spots". Establishing an open discussion platform to encourage the expression and exchange of different opinions will help make more comprehensive decisions.