Illegal fundraising projects usually use various means to carry out false propaganda to attract more investors. Here are some common ways: 1. **Exaggerated returns**: Promises a return rate higher than the market average, or even some unrealistic returns, to attract investors' attention. 2. **Use pseudoscience or false data**: Citing pseudoscience theories or false market data to increase the credibility of the project. 3. **Celebrity effect**: Borrowing the names of celebrities or experts for publicity, even involving false endorsements, to enhance the attractiveness of the project. 4. **Creating a sense of urgency**: Creating an atmosphere of "opportunities are fleeting" to prompt potential investors to make hasty decisions. 5. **Establishing communities and circles**: Establishing communities through social media such as WeChat groups and QQ groups, using the acquaintance effect to enhance credibility and increase mutual trust among investors. 6. **Packaging projects**: Beautifying and packaging the project, making exquisite promotional materials, and enhancing visual impact. 7. **Concealing risks**: Deliberately not mentioning investment risks or describing risks vaguely to reduce investors' vigilance. 8. **Disguise legitimacy**: Enhance the legitimacy of the project by registering a company, obtaining relevant qualifications, etc., giving people the feeling of formal investment. 9. **Internet marketing**: Use social media, advertising and other means to carry out large-scale publicity, expand the scope of influence, and attract more potential investors. Investors should be vigilant before investing and do full due diligence, especially for high-yield projects, so as not to be deceived.