In the gym's membership recruitment activities, some more attractive membership discounts can be designed to target women's characteristics of focusing on their appearance. Here are some possible strategies: 1. **Image-building courses**: Launch women-only courses, such as yoga, dance, aerobic dance, etc., emphasizing body shaping and improving temperament. This can be used as a free trial course after joining to attract their interest. 2. **Beauty and skin care packages**: Cooperate with local beauty salons or skin care brands to provide free skin care samples or beauty service discounts for members who join. This will make female members feel that fitness and beauty complement each other. 3. **Fashionable fitness wear discounts**: Cooperate with fitness wear brands to provide discounts or special offers for new members to encourage them to wear fashionable sportswear when exercising and enhance their self-confidence. 4. **Women's sharing sessions**: Regularly hold women's sharing sessions, invite successful female fitness practitioners or nutritionists to share their fitness and beauty experiences, and create a positive atmosphere. 5. **Family and social discounts**: Launch preferential policies for family membership, sister referrals, or friends applying for membership together, and attract more women to join through group activities to enjoy the fun of fitness together. 6. **Health Assessment and Personal Training Service**: Provide new members with free health assessment and personalized personal training services to help them develop a fitness plan that suits them, so that they can see results faster. 7. **Social Media Promotion**: Use social media to showcase real members’ transformation stories, create a positive fitness culture, and attract more female attention and participation. 8. **Small Class Courses**: Provide small class courses to allow women to exercise in a safe and comfortable environment, making it easier to build trust and a sense of belonging. Through these strategies, not only can female members be attracted, but their positive experience in the fitness process can also be enhanced, thereby enhancing member stickiness and satisfaction.