In social media advertising, although there are some regulations and ethical standards, there are still some misleading expressions or terms that can attract users' attention without necessarily explicitly violating platform regulations. Here are some common strategies: 1. **Vague statements**: Using words such as "may", "usually", "most", etc., gives the impression of being generally effective, but in fact does not guarantee that everyone will get the same effect. 2. **Misleading comparison**: When comparing products with competitors, using selective data or incomplete information to make one's own products look superior. 3. **Star ratings or user recommendations**: Quote certain individual cases with high ratings, but do not explain the selection criteria or sample size of these reviews. 4. **Use "just" to express simplicity**: By emphasizing the ease of use of the product, such as "easy to get it done in just three steps", but ignoring possible complexity. 5. **Strengthening emotional appeal**: Using strong emotional words (such as "miracle", "life-changing", etc.) to make consumers have strong expectations for the product. 6. **Scarcity and urgency**: Implying that the product is in limited supply or that the promotion is about to end, such as "last day" or "only a few left", this strategy can stimulate consumers to buy immediately. 7. **Vague Guarantees**: Using guarantee statements such as "100% satisfaction guaranteed" or "Risk-free trial", which may have many restrictions on the specific terms. 8. **Implies rather than promises**: Designing users to believe that they will have certain characteristics or results after using the product, rather than making direct promises, such as "you will feel more confident after use." 9. **Using Influencers**: Collaborating with influential people on social media to enhance the credibility of the product through their recommendations, even though these recommendations may not be entirely true. 10. **Visual Errors**: Using eye-catching pictures or videos to make the product more attractive, but there may be a gap between the actual effect. While the above strategies may attract users' attention, brands and advertisers should always consider their ethical responsibilities and ensure that consumers are informed of relevant information to avoid potential legal risks and damage to brand reputation.