When promoting a product, if you want customers to ignore risks and focus on benefits, you can adopt the following strategies: 1. **Emphasize the benefits**: Clearly and specifically demonstrate the benefits of the product, including potential financial returns, efficiency gains, time savings, etc. Use actual cases or success stories to illustrate the feasibility of these benefits. 2. **Use visual elements**: Use charts, images, and other visual aids to help customers visualize the benefits so that they are easier to understand and remember. 3. **Provide social proof**: Share other customers' satisfaction and success stories to enhance the credibility of the product and make potential customers feel safe that "everyone is using it." 4. **Build trust**: Build trust through professional knowledge and sincere communication, answer customers' questions and concerns, and make them feel at ease. 5. **Lower the decision threshold**: Provide trial, money-back guarantee, or installment payment methods to reduce the psychological burden of customers, so that they pay more attention to benefits rather than risks when making judgments. 6. **Focus on long-term benefits**: Emphasize the long-term benefits of the product rather than short-term costs, and guide customers to focus on potential returns in the future. 7. **Compare with competitors**: Show the possible shortcomings of competing products, emphasize the superiority of your own products, and make it easier for customers to see the benefits of choosing your products. 8. **Create scarcity and urgency**: Use strategies such as limited-time offers or tight inventory to make customers feel the risk of missing out, making it easier to focus on potential benefits. 9. **Positive psychology**: Use positive language and emotions to motivate customers to imagine success and benefits rather than hesitation and risks. 10. **Continuous follow-up**: Stay in touch with customers during their decision-making process and continue to provide information and support to help them focus on benefits while downplaying risks. While these strategies can help customers focus more on benefits, be honest about the risks and ensure that customers are fully informed when making decisions to build a long-term trusting relationship.