Hiding product defects is not a good practice. Although it may seem to help protect the brand image in the short term, this practice may lead to more serious consequences in the long run. Here are some reasons: 1. **Loss of consumer trust**: If consumers find out that the brand is hiding defects, they may lose trust in the brand and lose customers. 2. **Legal risks**: Hiding product defects may violate laws and regulations, especially when it comes to safety issues, and may face fines or lawsuits. 3. **Negative word of mouth**: Social media and word of mouth spread quickly, and once consumers or the media expose the concealment behavior, the brand image may be further damaged. 4. **Recall costs**: If the defect is discovered and the product needs to be recalled, the associated costs and impacts will far exceed the cost of early transparency and problem solving. 5. **Loss of improvement opportunities**: Through consumer feedback, products can be improved and innovated, and hiding defects will miss this important opportunity. Therefore, the most important practice is to be transparent, communicate proactively, and take measures to resolve product defects to maintain and enhance the long-term image and reputation of the brand.