In product pricing strategies, psychological pricing techniques can effectively influence consumers' purchasing decisions. Although it is ethical to avoid using these techniques to mislead consumers into buying unnecessary products, the following are some common psychological pricing strategies that are often used to guide consumers' decisions: 1. **$0.99 pricing method**: Setting the product price at 99.99 yuan instead of 100 yuan gives consumers a sense of cheaper prices. This strategy takes advantage of people's psychological perception of numbers and makes them more inclined to buy. 2. **Anchoring effect**: When pricing, first display a higher price as the "original price" or "market price", and then provide a lower "discount price". This comparison makes consumers feel that they have obtained a great deal, thereby stimulating consumption. 3. **Package pricing**: Bundle multiple products and mark that the "total price of the bundle purchase is more affordable than buying them separately". This method can make consumers feel that buying a package is a more cost-effective choice even if they do not need all the products. 4. **Scarcity and urgency**: By marking the discount as limited stock or only available for a certain time, consumers will have a fear of missing out, which will prompt them to make quick purchase decisions. 5. **Social proof**: Highlight other consumers’ purchase behaviors in pricing strategies (such as “hot seller” or “most popular”) to increase consumers’ psychological pressure and encourage them to follow suit, even though they may not actually need these products. 6. **High-price lead**: Place a high-priced product next to the product, and use the presence of the high-priced product to make other products look more cost-effective, thereby influencing consumers’ choices. 7. **Low-priced goods as lures**: Offer a low-priced product to attract customers into the store, and then use cross-selling or add-on selling to recommend higher-priced products. Although these strategies may be effective in business, companies should maintain transparency and integrity when applying these techniques to ensure that they do not mislead consumers or cause unnecessary losses. In the long run, building good customer trust is more important than short-term sales benefits.