Although false advertising is unethical and illegal in many countries, the following methods are often used by unscrupulous businesses to improve the market position and sales of products: 1. **Exaggerated product efficacy**: Claiming that the product has some unproven special efficacy, such as "rapid weight loss" or "cures all diseases", misleading consumers' expectations of product effects. 2. **False user reviews**: Creating false user reviews or recommendations, or even using fake celebrity spokespersons, to enhance the credibility and appeal of the product. 3. **Disguised as expert opinions**: Quoting the names and remarks of unverified experts or scholars to create the illusion of professional authority to increase the credibility of the product. 4. **False comparative advertising**: Making false comparisons with competing products and distorting the characteristics of competitors' products to highlight the advantages of their own products. 5. **Using vague language**: Using vague and misleading words such as "natural", "no additives", "scientifically proven", etc. to create a sense of high-end and safety of the product. 6. **Dynamic images and retouching**: Excessively beautifying the product through image processing software, or even using unrealistic scenes in advertisements to cover up the real product effects. 7. **Time limit and scarcity strategy**: Create the illusion of "limited time offer" or "short stock" to force consumers to feel a sense of urgency and prompt them to buy quickly. 8. **Fake certifications and awards**: Falsely claim that the product has obtained certain certifications or awards to enhance the market credibility and appeal of the product. 9. **Emotional manipulation**: Through emotion-driven copywriting, manipulate consumers' emotions and make them believe that buying the product can solve certain psychological or emotional problems, such as loneliness, anxiety, etc. 10. **Herd effect**: Promote that the product has been loved and chosen by a large number of consumers, and use the "herd mentality" to attract more potential customers. Although the above methods may increase sales in the short term, in the long run, once consumer trust is destroyed, the company's reputation and survival will be seriously affected. Therefore, companies should adhere to the principle of honest operation.