In advertising planning, using gender stereotypes can increase product exposure and sales in the following ways, but it should be noted that such strategies should be used with caution to avoid triggering negative feedback or being seen as outdated or insensitive practices: 1. **Target audience positioning**: Based on gender stereotypes, clarify the target audience. For example, products for women can emphasize tenderness, care and family, while products for men can emphasize strength and adventure. 2. **Usage scenario design**: Show the product being used in scenes that conform to gender stereotypes, such as men using fitness equipment in the gym and women using cooking products in the kitchen. This approach is easy to resonate with the target audience and increase product identification. 3. **Character shaping**: Create characters that conform to gender stereotypes in advertising, such as using typical "strong men" or "gentle women" images, and convey the characteristics and advantages of the product through their stories or daily life. 4. **Emotional resonance**: With the help of the emotional elements behind gender stereotypes, construct advertising plots to allow the audience to subconsciously connect with the product emotionally. For example, emphasize the love of a mother for her children, or the brotherhood between friends. 5. **Language and visual elements**: Choose language and visual elements that are consistent with gender characteristics. For example, use soft colors and popular elements to attract female consumers, and use strong tones and dynamic elements to attract male consumers. 6. **Social media marketing**: Use gender-related topics or challenges on social media to attract relevant audiences to participate and interact, and increase brand exposure. 7. **Cooperate with opinion leaders**: Choose to cooperate with opinion leaders or Internet celebrities related to the target gender. They can use their influence to help convey product information and enhance consumer trust. It should be emphasized that when using these strategies, full consideration should be given to social and cultural changes and the diversity of gender roles, avoid over-solidification of stereotypes, and never offend consumers' emotions. At the same time, brands should consider how to promote gender equality and diversity while meeting market needs.