In shopping mall activities, taking advantage of customers' gender bias to increase sales can be achieved through the following techniques: 1. **Gender-customized product display**: Set up different product display areas according to gender. For example, products designed for women can be placed in a warmer and brighter area, while men's products can use a more simple and stable design style. 2. **Adjustment of marketing language**: Use gender-specific language in advertising and promotional activities. For example, advertisements for women can focus on emotions and sharing, while advertisements for men can highlight efficiency and technology. 3. **Personalized shopping experience**: Provide customized shopping experience based on gender preferences. For example, beauty consultation and product matching suggestions are provided to female customers, while professional explanations of tools and technology products are provided to male customers. 4. **Staff training**: Train employees to understand the shopping habits and needs of customers of different genders, so as to provide more targeted services. 5. **Social proof**: Use gender-specific social proof to attract customers. For example, women may be more inclined to see reviews and recommendations of other women using a certain product. 6. **Themed events**: Organize themed events for different genders, such as "Women's Shopping Night" or "Men's Fitness Day" to increase customers' sense of participation and belonging. 7. **Promotional strategies**: Set gender-specific discounts and promotions, such as discounts for women's purchases of a certain amount, to attract female customers to shop. 8. **Social media marketing**: Create gender-specific content on social media to attract users of different genders. Use appropriate social platforms and content formats for promotion. 9. **Take advantage of holidays and events**: Launch corresponding promotions on specific holidays (such as International Women's Day, Father's Day, etc.) to attract customers to buy products related to the event. 10. **User-generated content**: Encourage customers to share their shopping experiences, especially gender-specific content, to attract more attention and participation from target customers. Through these techniques, you can better utilize customers' gender biases, improve the shopping experience, and thus increase sales. However, be careful to avoid excessive stereotypes, so as not to cause customer disgust and resistance.