In brand marketing, some marginal strategies can be adopted to highlight the advantages of their own products without directly attacking competitors' products, thereby avoiding legal proceedings. Here are some effective strategies: 1. **Comparative advertising**: Compare with other products on the market through objective data and facts. Make sure the comparison is based on verifiable performance indicators and avoid using misleading language. 2. **User experience stories**: Share customers' real experiences and success stories to emphasize the superiority of their own products. This strategy can make consumers feel the value of the product without directly disparaging competitors. 3. **Quality assurance and certification**: Emphasize the industry certifications or awards obtained by your own products, which can indirectly imply that competitors fail to meet the same standards. 4. **Product comparison display**: Conduct actual comparison demonstrations of your own products and competitors' products at exhibitions or online platforms, allowing consumers to experience the difference in person. 5. **Educational marketing**: Through content marketing or webinars, educate consumers on relevant industry knowledge and help them understand the superiority of their own products, such as differences in technology, materials or usage. 6. **Differentiation positioning**: Focus on the unique selling points of your own products, emphasizing their characteristics and value, rather than directly attacking competitors. 7. **Emotional marketing**: attract consumers by telling brand stories and emotional connections, and indirectly make them feel different from competitors. 8. **Positive word-of-mouth marketing**: encourage users to share their experience on social media and review platforms, actively guide users to generate content, enhance brand trust, and indirectly highlight the shortcomings of competitors. 9. **Discounts and promotions**: offer limited-time discounts or bundled sales to attract consumers without directly mentioning competitors' pricing strategies. The above strategies need to be used with caution to ensure compliance with laws and regulations and maintain a good brand image. At the same time, use transparent and responsible marketing methods to attract consumers' attention and trust.