In real estate sales, some clever language skills and presentation methods can highlight the advantages of a property while downplaying its shortcomings. Here are some common methods: 1. **Positive wording**: Use positive and attractive words to describe the characteristics of the property. For example, describe "small" as "warm" and describe "old" as "classic" or "timeless". 2. **Storytelling scene**: By constructing an ideal living scene, let potential buyers imagine the wonderful experience of living in the property. This can divert attention and reduce the focus on defects. 3. **Focus on selling points**: Emphasize the unique selling points of the property, such as location, community environment or special facilities, magnify these advantages to cover up possible shortcomings. 4. **Primary and secondary contrast**: When introducing a property, first show the most attractive part, such as a spacious living room or a modern kitchen, and put the problem areas at the end of the tour. 5. **Professional photography**: Use professional photography and video to show the property, choose the best angle and lighting, highlight the advantages, and downplay the less attractive details. 6. **Smart wording**: Use vague or ambiguous words to describe the shortcomings. For example, describe "needs repairs" as "personalization opportunities." 7. **Emphasis on potential**: Describe areas that need improvement as "value-added space" or "improvement potential" to allow buyers to see future possibilities rather than current problems. 8. **Limited disclosure**: Disclose possible defects only when necessary and avoid proactively mentioning them, provided that they are legally compliant. It is important to maintain integrity and comply with laws and regulations in any sales process to ensure that the transaction reached is fair and transparent to all participants.