There are actually some misconceptions about how time is viewed in Southeast Asian culture. While time may seem less rigid in some Southeast Asian countries than in Western countries, this does not mean that punctuality is not important. In many Southeast Asian cultures, relationships and face (social status and how others view a person) are very important, and these may affect attitudes toward time. For example, people may prefer to spend more time at an event to network and build relationships rather than sticking to a strict schedule. However, this does not mean that time is not important in all situations in Southeast Asia. In formal business settings or when working with international companies, punctuality is often expected and valued. Urbanization and integration with globalization in many Southeast Asian countries have also led to a growing awareness of time management. So, in general, while Southeast Asian culture may be more flexible about time than some other cultures, punctuality is still important, especially in specific social or business situations. It is very important to understand and respect local customs and expectations.