When promoting sales of drugs, even if the efficacy is limited or controversial, companies often use a variety of strategies to improve market performance. However, it is important to emphasize that all marketing activities should follow legal and ethical standards to protect the rights of consumers. The following are some common marketing methods: 1. **Educational activities**: Deliver product information to medical professionals through medical seminars, webinars or training courses to increase their understanding of the drug. 2. **Sample distribution**: Provide free samples to doctors and hospitals so that they can directly experience the effects of the drug and increase the likelihood of prescribing. 3. **Patient support programs**: Provide patients with medication guidance, financial support or psychological support to enhance patient medication compliance and satisfaction. 4. **Digital marketing**: Use social media, email and search engine advertising to increase awareness and interest in the drug. 5. **Endorsement and collaboration**: Invite well-known experts or doctors as spokespersons to share their positive comments about the drug. 6. **Sponsorship and collaboration**: Work with medical organizations or patient associations to sponsor related activities or research projects to enhance the credibility of the drug. 7. **Personalized marketing**: Tailor information and services according to the specific needs and preferences of doctors or patients to improve interaction. 8. **Product combination**: Sell products in combination with existing successful products to drive overall sales growth. 9. **Market segmentation**: Develop specific marketing strategies for different market groups to meet their unique needs. Any strategy must comply with regulations and make necessary disclosures and transparent operations in accordance with regulations to ensure that patients and medical professionals can make informed decisions.