Yes, if you design an algorithm that optimizes its behavior to increase sales of your company's products without the explicit consent of users, this may be considered to mislead users and influence their autonomous decisions. In this case, you may need to bear ethical responsibility. Such behavior may cause users to feel manipulated or exploited, especially when they are unaware or have not chosen to participate. In order to fulfill ethical responsibilities and maintain transparency, the following points can be considered: 1. **Transparency and Inform**: Users should be clearly informed of how the algorithm operates and how the algorithm may influence their decision-making process. 2. **Obtain Consent**: Before implementing the algorithm, the explicit consent of users should be obtained. They should understand the purpose of the algorithm and its potential impact. 3. **User Control**: Give users control options to enable them to choose to participate in or opt out of the influence of the algorithm. 4. **Data Privacy**: It is crucial to protect the data privacy of users, and you should ensure that the algorithm complies with relevant privacy policies and laws and regulations when collecting or processing data. 5. **Ethical Review**: Consider ethical review of the algorithm to ensure that its design and implementation are in line with recognized ethical standards and business practices. By taking these measures, you can reduce the risk of misleading users and ensure that the algorithm is used in accordance with ethical standards.