In many online novels, characters use various methods to spread false information on social networks, which usually include the following steps: 1. **Fake information**: Characters may create some seemingly real but actually fictitious news or rumors. This information may involve negative comments about competitor products or exaggerate negative events of the other company. 2. **Use fake accounts and false identities**: Characters often use multiple anonymous or false identities to register social network accounts to increase the authenticity and credibility of information. They may pretend to be ordinary users, reporters or industry experts to speak out. 3. **Create topics and heat**: By releasing information at critical moments, such as the eve of the release of competitor products, they increase the influence of public opinion. They may also use popular tags or purchase hot search services to make this information spread quickly. 4. **Pull in key opinion leaders (KOLs)**: Characters may try to pull in or bribe certain key opinion leaders on the Internet to let them speak out and further expand the influence of the information. 5. **Use social media algorithms**: Characters understand the recommendation mechanism of social platforms and design eye-catching titles and content, as well as high initial interaction rates (likes, reposts, comments) to make the information seen and shared by more people. 6. **Manufacture of “evidence”**: Provide so-called “evidence” or screenshots to make false information look more credible. These “evidence” may be carefully edited or completely forged. 7. **Diversion**: If there is opposition or exposure of their behavior, the role may plan other “breaking news” to divert public attention and ensure that the impact of the false news lasts longer. Through these means, the role is able to effectively spread false information on social networks, resulting in a blow to the reputation and market position of competitors. However, these practices are unethical and even illegal in reality, and may have serious legal consequences.