It is a common strategy to guide customers to focus on benefits rather than risks when selling products. Here are some ways to help you do this: 1. **Highlight the unique advantages of the product**: Highlight the core advantages and unique selling points of your product or service, and let customers know that these benefits are not available in other products. 2. **Use specific cases**: Share success stories or positive feedback from customers. This can help potential customers see the actual benefits of the product and associate themselves with those successful customers. 3. **Create a success scenario**: Help customers imagine the scene after success by describing the positive results after customers use the product. This mental image can enhance their expectations of benefits. 4. **Provide a free trial or guarantee**: Free trials or satisfaction guarantees can reduce the perception of risks and make customers more willing to focus on the benefits that the product can bring to them. 5. **Comparative analysis**: Through comparative analysis, explain how the product performs well among similar products, and let customers see the potential benefits with intuitive data. 6. **Emphasis on long-term benefits**: Guide customers to think about long-term benefits rather than short-term costs. This can help shift attention from immediate risks to lasting benefits. 7. **Emotional appeal**: Capture customers' attention through emotional resonance, so that they are more attracted to the happiness or convenience that the product can bring. 8. **Educational Marketing**: By sharing information and educational content, customers can better understand the value and potential benefits of the product so they may be more inclined to focus on the benefits rather than the risks. While these techniques can be effective in shifting customers’ attention to the benefits, it is also important to always be honest and transparent to build a long-term trusting relationship.