When setting product pricing, adopting opaque pricing strategies and complex consumer terms can help companies increase profits. Here are some ways, but it should be noted that these strategies should be implemented with caution to avoid causing consumer dissatisfaction or legal issues: 1. **Dynamic pricing**: Adjust prices based on demand, time, or consumer historical behavior. For example, in the travel industry, the price of the same flight may be different when you check it at different times. 2. **Package bundling**: Bundle multiple products or services together to make it difficult for consumers to compare the actual prices of individual products, thereby increasing overall sales revenue. 3. **Hidden fees**: Display additional fees such as service fees, shipping fees, etc. at the later stages of the purchase process. This may increase total revenue, but be careful about how consumers react. 4. **Complex discount rules**: Design complex discount or coupon rules that make it difficult for consumers to fully understand how to get the best price, so they may choose options that seem cost-effective but are more beneficial to the company. 5. **Version differentiation**: Offer multiple versions of the product, each with a different combination of features and prices, making it difficult for consumers to compare directly. 6. **Ambiguous return policies**: Set complex return terms to reduce losses caused by returns and refunds. 7. **Automatic renewal and subscription terms**: Set up automatic renewal options and specify complex conditions for early cancellation in the terms to ensure a continuous revenue stream. When implementing these strategies, companies must ensure that they comply with local laws and regulations and consider their long-term impact. A lack of transparency may lead to a decline in consumer trust, so try to maintain good customer relationships while increasing short-term profits.