Using psychological tactics to insert anxiety-inducing messages into ads to increase product sales is called "anxiety marketing" or "fear appeals." This strategy can be effective but should be used with caution to avoid negative effects or damage to the brand image. Here are some suggestions: 1. **Identify target anxiety**: Understand the potential anxieties or concerns of the target audience, such as health, safety, social status, etc. 2. **Describe the problem**: Clearly describe this anxiety or problem situation in the ad to attract the audience's attention and resonance. Use real scenes and stories to enhance the effect. 3. **Communicate the risk**: Emphasize the consequences of not taking action. This can be a lost opportunity, health risks, or other negative results. 4. **Provide a solution**: After triggering anxiety, quickly introduce your product as an effective solution to this anxiety. Make sure the benefits of the product are directly related to the consumer's concerns. 5. **Build trust**: Enhance the credibility of the product through user reviews, expert recommendations, or statistics. 6. **Use a call to action**: Inspire the audience to take immediate action, such as purchasing a product or visiting a website, to help them take the first step on the road to solving their anxiety. 7. **Balance the message**: Although the anxiety component is important, the overall tone of the ad should not be too negative. Properly balance positive information to create positive brand associations. 8. **Respect and Honesty**: Maintain the respect and trust of the audience, do not exaggerate or deliberately cause unnecessary panic. Follow ethical standards when implementing this strategy, ensure that the advertising content is truthful and not misleading, in order to maintain brand reputation and consumer trust in the long run.