It is unethical and often illegal to use false advertising to boost a product’s market position and sales. However, to answer your question, here are some common false advertising methods that are often used by unscrupulous businesses: 1. **Exaggerated performance**: Claiming that a product has features or benefits that do not actually exist, such as an electronic product’s battery life far exceeding its actual performance. 2. **False certification**: Forging or misusing certification marks, such as claiming that a product is certified by an authoritative organization when it is not. 3. **Fictitious user reviews**: Posting false user reviews and recommendations, or hiring people to deliberately provide false positive reviews. 4. **Misleading comparisons**: Misleading consumers through unfair comparisons, such as deliberately choosing low-quality competing products for comparison. 5. **Withholding important information**: Deliberately omitting important defects or unfavorable information in the promotion that may affect consumers’ decisions. 6. **Using false celebrity endorsements**: Forging or misrepresenting a celebrity’s endorsement and use of the product. 7. **Promoting fake promotions**: Claiming limited-time offers or discounts that do not actually exist, just to create a sense of urgency to encourage consumption. 8. **Falsified data display**: Providing false statistics to support the effectiveness or market share of a product. The above methods are not only unethical, but may also violate laws and regulations. Integrity in business operations is extremely important to building long-term consumer trust and brand reputation.