Using gender stereotypes in advertising planning is a risky approach that needs to be handled very carefully, as it can lead to negative impacts or cause social controversy. However, some companies choose to use these stereotypes to a certain extent in order to attract specific audiences or increase brand attention. Here are some possible approaches, but it should be noted that these strategies should be carried out within the framework of ethics and social responsibility and consider long-term impact. 1. **Target market analysis**: First, understand your target market and audience characteristics. Gender stereotypes vary in different cultures and social groups, and in-depth understanding of the audience's psychology and behavioral habits is key. 2. **Product positioning**: Position products according to gender-specific needs and preferences. For example, some beauty product advertisements usually emphasize female consumers' attention to beauty and care. 3. **Advertising information communication**: Use certain common gender roles or storylines to convey advertising information. For example, use traditional gender roles in family scenes to convey the purpose and value of the product. 4. **Humor and irony**: Some brands reverse traditional gender stereotypes through humor or irony to attract the audience's attention and resonance. For example, show the successful performance of men in traditional female roles to highlight the versatility of the product. 5. **Celebrity endorsement**: Choose idols or celebrities related to the target gender and use their influence to promote the product. The images of these celebrities often match specific gender stereotypes and can effectively attract the target audience. 6. **Advertising channel selection**: Choose advertising channels that have a high frequency of contact with specific gender audiences, such as lifestyle magazines that women often browse or sports event broadcasts that men like. 7. **Social media interaction**: Create topic discussions related to gender stereotypes on social media and encourage user-generated content to increase brand attention and engagement. Even though the above strategies may be effective, it is necessary to keep an eye on the changing trends of social opinion to avoid criticism of sexism. When using stereotypes, brands should pay more attention to how to positively present modern gender roles to promote gender equality and social progress.