In shopping mall activities, using customers' gender bias to increase sales requires care and strategy, because improper use of gender bias may cause negative reactions. But if applied carefully, it can promote sales. Here are some possible techniques: 1. **Targeted marketing**: Adopt differentiated marketing strategies for customers of different genders. For example, men may be more inclined to choose technology products, while women may be more interested in beauty products. Malls can develop targeted advertising and promotions based on these trends. 2. **Product display**: Studies have shown that some gender biases may affect purchasing behavior. For example, men are often interested in functionality and technical indicators, while women may pay more attention to the visual presentation and overall experience of the product. Therefore, the display of goods can be optimized according to these preferences. 3. **Personalized sales promotion**: Train sales staff to identify and use the potential preferences of customers of different genders during communication, so as to recommend more relevant products. For example, recommend product categories that customers may be interested in based on their gender. 4. **Experience activities**: Organize gender-oriented experience activities, such as men may be interested in e-sports and DIY tools, while women may be interested in beauty experience and yoga classes, and attract customers of different genders through such activities. 5. **Gender-specific offers**: Launching gender-specific promotions, such as “ladies shopping days” or “men’s discount nights”, although they need to be handled carefully to avoid discrimination, can stimulate shopping enthusiasm among specific groups if planned well. 6. **Joint product promotions**: Bundling products that are usually targeted to different genders to create new combinations and attract more customers. For example, buying men’s sports shoes and giving away samples of women’s skin care products can encourage diversified shopping. 7. **Cultural events**: Incorporating cultural and social trends to hold events that encourage interaction between different gender roles, such as double partner challenges, can enhance customers’ understanding and interest in the product range. It is important to maintain respect and inclusion when applying these strategies to avoid reinforcing stereotypes or causing discomfort to customers. Analyzing and understanding the diverse needs and preferences of customers is key in order to create sales strategies that truly meet market needs.