In brand marketing, edge strategies need to be careful to avoid touching the legal bottom line, while effectively distinguishing one's products from competitors and enhancing the image of one's own brand. Here are some strategies to consider: 1. **Highlight your own advantages**: Focus on promoting the advantages of your own products rather than directly disparaging competitors. Emphasize by comparing the innovation, quality, performance or service of your own products, and avoid directly naming competitors. 2. **Fuzzy comparison**: Use vague comparative language in advertisements, such as "better" and "higher quality", without specifying who is better. This method can make consumers secretly associate certain competitors, but it is difficult to cause legal disputes. 3. **Rely on customer reviews**: Using real user reviews and case studies is another effective method. Make sure these reviews are third-party voices and are authentic and credible. 4. **Create Internet celebrity topics**: Initiate public discussion in innovative, interesting or controversial ways to attract attention. This strategy can establish comparisons with competitors in the minds of the public. 5. **PR activities and cooperation**: Cooperate with authoritative institutions or well-known figures within the industry to enhance the brand image through their endorsements, thereby naturally forming a comparison with competitors. 6. **Storytelling**: Use storytelling to promote the brand vision, values, and contributions to society or the industry, so that consumers can distinguish between competing products. 7. **Digital marketing optimization**: Use SEO and social media optimization to occupy a favorable position on search engines and platforms, ensuring that when consumers search for a certain type of product, your company's products are the first thing they see. It should be noted that any strategy must be implemented with caution to ensure that it does not violate advertising laws and regulations, such as false propaganda and defamation of competitors. In addition, consumers are increasingly paying attention to the authenticity and credibility of brands. Instead of improving themselves by attacking their competitors, it is better to consolidate their own advantages.