Here are some of the fake methods someone might use to damage a competitor’s online reputation: **False negative reviews**: - Hiring online trolls to post a large number of unfounded negative reviews on competitor-related platforms, websites, e-commerce stores, etc., such as poor product quality and poor service attitude. - Disguising as real consumers to write false negative consumer experiences, misleading other potential consumers by carefully fabricating details. **Rumor spreading**: - Fabricating false rumors about competitors, such as financial difficulties, illegal and irregular behavior, collusion with bad forces, etc., and spreading them quickly through channels such as social media. - Maliciously associating competitors with some negative events, even if there is no connection, but spreading them far-fetchedly. **Information tampering**: - Hacking into competitors’ official websites or other information release channels, tampering with product information, company introductions, etc., to make them present a false image. - Maliciously modifying competitors’ qualification information, customer evaluation replies, etc. on third-party platforms. **False reporting**: - Maliciously reporting to regulatory authorities or related platforms that competitors have unfounded problems, such as intellectual property infringement, illegal operations, etc., in an attempt to discredit the other party with the help of official investigations. **False identity smear**: - Using someone else's identity to post slanderous comments about competitors online to increase credibility and confusion. - Disguising as an industry expert, opinion leader or other authoritative role to publish false opinions and analysis that are unfavorable to competitors.