To convey a sense of potential threat to competitors without directly exposing your intentions, you can start from improving your own strength, shaping a strong image, and cleverly releasing signals. The following is an introduction for you: - **Strengthen your own strength** 1. **Increase R&D investment**: Invest a lot of resources in the research and development of new technologies and new products. For example, Apple's high annual investment in R&D hints to competitors its strong ability in technological innovation and potential for continuous evolution, making competitors aware of the threat of being surpassed by technological leadership. 2. **Expand market channels**: Actively explore new sales channels and market areas. For example, Xiaomi has continuously expanded its overseas markets and increased its global market share, showing its market expansion capabilities and determination to competitors, making them feel competitive pressure. 3. **Improve service quality**: Establish an efficient customer service system and provide high-quality after-sales service. Haidilao is famous for its ultimate service experience, which not only enhances customer loyalty, but also conveys to competitors its unattainable advantages in service, posing a potential threat. - **Shape a strong image** 1. **Strengthen brand building**: Shape a high-end, professional or innovative brand image through effective brand marketing. For example, Tesla has established itself as a pioneer brand in the electric vehicle industry, enhancing its brand value and influence, and making competitors feel the pressure of brand competition. 2. **Participate in high-end cooperation**: Carry out high-end cooperation projects with well-known companies and institutions in the industry. For example, Huawei cooperates with many scientific research institutions around the world to develop 5G technology, demonstrating its strong technical strength and industry influence, making competitors aware of competitive challenges. 3. **Obtain authoritative recognition**: Actively strive to obtain authoritative awards, certifications or honors in the industry. For example, if a technology company wins an internationally renowned innovation award, it will enhance its reputation and status in the industry and bring potential threats to competitors. - **Cleverly release signals** 1. **Publish strategic planning**: Publicize the company's long-term strategic planning and development goals, and show a grand development blueprint. For example, Amazon announced its future strategic layout in artificial intelligence, logistics network expansion, etc., so that competitors can understand its long-term competitive intentions and potential threats. 2. **Executive voice**: Corporate executives make forward-looking and challenging remarks through industry forums, media interviews and other channels. For example, Musk's views on the future development trend of electric vehicles not only show the company's thinking level, but also convey pressure to competitors. 3. **Carry out pilot projects**: Select representative regions or fields to carry out innovative pilot projects. For example, a traditional retail enterprise carries out a smart retail pilot to demonstrate its exploration capabilities and transformation determination in emerging business areas, forming a potential threat signal to competitors.