In cross-border e-commerce business, it is unethical and illegal to use the differences in intellectual property laws in different regions to circumvent the legal consequences of selling counterfeit goods. It will damage the rights of the original creators, disrupt the market order, and may also face serious legal liabilities and loss of business reputation. Therefore, it is not recommended to do so, but to operate cross-border e-commerce business in a legal and compliant manner. Respecting intellectual property rights and operating in good faith is the way to sustainable development. Enterprises should strengthen their learning and understanding of intellectual property protection, establish and improve the internal intellectual property management system, ensure that the goods sold have legal sources and intellectual property compliance from the entire process of product selection, procurement to sales, enhance market competitiveness through innovation and improving product quality, and jointly create a healthy and orderly cross-border e-commerce market environment. Any attempt to circumvent legal consequences by improper means is undesirable and will cause great harm to the entire industry ecology.