Internet buzzwords cannot be ignored for the following reasons: - **Reflecting social culture** - **Characteristics of the times**: Internet buzzwords are a mirror of the times, reflecting the hot topics, cultural trends and public focus of the current society. For example, the popularity of words such as "yyds" (forever god) and "absolutely" reflects the simplicity and enthusiasm of people when expressing their high appreciation for people or things, reflecting the current positive and upward cultural atmosphere of pursuing individual expression. - **Social phenomena**: Some Internet buzzwords are closely linked to specific social phenomena. For example, the term "lying flat" reflects the helplessness and self-adjustment of some young people who face a high-pressure life rhythm and still feel powerless to change the status quo after hard work, revealing the psychological state of young people under the pressure of social competition. - **Influence on language development** - **Enriching the vocabulary system**: Internet buzzwords continue to add new elements and expressions to the language, greatly enriching the Chinese vocabulary. Words such as "give power", "like" and "spit" have gradually been accepted by the mainstream language and become commonly used words in people's daily communication, making the language more vivid, vivid and dynamic. - **Promote language evolution**: It promotes language innovation and evolution, and accelerates language dissemination and integration. For example, the emergence of a large number of network abbreviations, such as "awsl" (Ah, I'm dead), "xswl" (Laughing to death), etc., although short in form, effectively conveys rich emotions and semantics in a specific context, reflecting the self-adaptation and development of language in the network environment. - **Enhance communication effect** - **Convenient and efficient**: Internet buzzwords are concise, clear, and vivid, and can quickly and accurately convey information and emotions in network communication, improving communication efficiency. For example, in social media interactions, using "yyds" is more concise and quick than "He is really amazing, simply incomparable", which meets the needs of fast-paced network communication. - **Elicit resonance**: These words often touch people's emotional resonance, making communication more intimate and interesting. When everyone is familiar with a certain Internet buzzword, using it can instantly narrow the distance between each other, create a relaxed and pleasant communication atmosphere, and enhance the effect of social interaction. - **Have commercial value** - **Brand marketing**: Internet buzzwords can help companies better promote their brands and market. For example, many brands will combine the current popular online buzzwords to carry out advertising campaigns, using the high attention and communication power of buzzwords to attract consumers' attention and increase brand awareness and product sales. - **Cultural industry**: Popular words provide rich creative materials for the cultural industry, and derive many cultural products such as online literature, film and television, and games. For example, some online novels frequently appear online buzzwords, making them more in line with the tastes of young readers, attracting a large number of fans and promoting the prosperity and development of the cultural industry.