Illegal fundraising projects often use a variety of false propaganda methods to deceive investors. The following are some common methods: 1. **Exaggerated returns**: - Promises extremely high rates of return, far exceeding the level that can be achieved through normal investment channels and reasonable economic laws. For example, it is claimed that the annualized rate of return can reach 30% or even higher, while the returns of normal and stable investments are generally between single digits and double digits. - Fabricating non-existent or false profit models, and fabricating some profit growth points that cannot be achieved at all to support high-yield promises, so that investors mistakenly believe that they can easily obtain huge returns. 2. **Fictitious background**: - Falsifying information such as the company's size, performance, and qualifications. For example, claiming to be a project under a large and well-known enterprise group, or having advanced technology patents, government support and other false backgrounds to make investors feel trustful. - Pretending to have a cooperative relationship with well-known financial institutions and enterprises, using investors' trust in these institutions to endorse illegal fundraising projects. 3. **Celebrity effect**: - Inviting some so-called "experts" and "celebrities" to recommend the platform. These people may not have professional investment knowledge or do not understand the true situation of the project, but attract investors through their popularity and influence. - Forge evidence of celebrity recommendations, such as forging celebrity signatures, group photos, recommendation videos, etc., to increase the credibility of the project. 4. **False cases**: - Fabricate a large number of false investment success cases, show some stories of non-existent investors who have obtained high returns, so that potential investors feel that they can also profit from it. - Use online water army and other means to publish false good reviews and case sharing on major platforms to create the illusion that the project is very popular and profitable. 5. **Confusing concepts**: - Package illegal fundraising projects as legal and compliant financial products or innovative business models, deliberately blurring the boundaries between the two. For example, some illegal private fundraising activities are packaged as private equity investment funds, so that investors mistakenly believe that they are formal financial investments. - Use professional terms to mislead, use some seemingly high-sounding but incomprehensible financial concepts to cover up the illegal nature of the project, making it difficult for investors to distinguish. 6. **False propaganda channels**: - Widely spread false information through various online and offline channels. Online, use social media platforms, online advertisements, investment websites, etc. to publish attractive advertisements; offline, organize sales staff to promote to investors face to face through lectures, promotion meetings, seminars, etc. - Taking advantage of the fact that certain groups, such as the elderly, are easily deceived, targeted publicity is carried out in communities, senior activity centers and other places in order to obtain their pension money.