When designing membership discount programs, we can create more attractive marketing strategies based on respecting the diverse needs of different groups and combining the fact that female customers may pay more attention to their external image. Here are some specific suggestions: 1. Customized image shaping packages • Design packages with the themes of "body shaping" and "beauty advancement", focusing on improving body shape and enhancing image. Fitness courses, personal trainer consultations, nutrition guidance and image consultant services can be packaged to help members see their own changes in a short period of time. • Provide periodic assessments, such as body fat analysis, body shape comparison and photo records, to enhance members' intuitive experience of changes. 2. Introduce special courses and activities • Offer courses closely related to women's health and body shape management, such as yoga, Pilates, dance training, etc. These courses usually take into account both healthy shaping and stress relief. • Organize "beauty check-in" activities or image transformation case sharing sessions, invite members who have successfully transformed or professional image consultants to share their experiences, and create a positive atmosphere. 3. Innovative preferential mechanism • For first-time members or trial period, launch exclusive discounts, such as "beauty experience package" - including free course trial, private fitness guidance or discounts for a period of time. • Set up a member recommendation reward mechanism to encourage existing members to recommend friends to join, and give them image transformation courses or beauty salon experience coupons to make word-of-mouth communication more convincing. 4. Emphasize multiple values • In terms of publicity, in addition to emphasizing the improvement of external image, it is also necessary to focus on conveying the importance of health and self-confidence. Use real cases to show how members can improve their overall quality of life and self-confidence while improving their body shape, and avoid simply emphasizing the pressure of appearance. • Cooperate with well-known fitness bloggers and image consultants, and use social media, short video platforms, etc. to spread multi-angle information, so that potential members can see that fitness is not just for "beauty", but also a reflection of a healthy lifestyle. 5. Marketing vision and brand building • The design of promotional materials, posters and online advertisements should be in line with the aesthetic taste of target customers as much as possible, and adopt a fresh, elegant and positive visual style. • Use intuitive content such as before-and-after comparison pictures and short videos of successful cases to strengthen potential customers' trust in the results and professionalism of services. 6. Respect individual differences and real needs • Avoid excessive stereotyping during the marketing process. Although some female groups may pay more attention to their external image, many people also pay attention to health and quality of life. It is recommended to balance the two entry points of "image building" and "health management" in promotion, and flexibly meet the needs of different customers. • Provide personalized consultation, so that each potential member has the opportunity to understand the training and improvement plan that suits them, so that they feel that the service is tailored for them. In short, when designing membership discount plans, make good use of segmented marketing for female customers. Through package customization, special courses, real case sharing and multiple discount mechanisms, we can meet the needs of improving external image and emphasize the positive values of health and self-confidence, and finally create a brand image that attracts target groups and respects diverse needs.