There are many ways to influence or damage the credit and reputation of public figures by spreading rumors and false information on the Internet, mainly including the following aspects: ### Image smear - **Fabricating negative behavior stories**: Fabricating negative behaviors of public figures out of thin air, such as illegal and unethical behaviors. For example, rumors are spread that a star has committed serious illegal and disorderly behaviors such as taking drugs and soliciting prostitution. Even if these rumors have no factual basis, after the rapid spread on the Internet, a large number of netizens who do not know the truth will feel disgusted and spurned by the star, seriously damaging his positive image in the public mind. - **Distortion of normal behavior intention**: Maliciously interpret the normal behavior of public figures and distort their original intentions. For example, a certain entrepreneur participated in a public welfare activity, and was rumored to be doing it for show and seeking personal gain, distorting his good intentions into bad motives, making the public have a bad impression of the entrepreneur, and then damaging his reputation. ### Professional ability defamation - **Falsification of professional ability**: Targeting public figures engaged in specific professional fields, fabricating rumors about their lack of professional ability and academic fraud. For example, smearing a researcher's research results as plagiarized, or spreading rumors that a doctor has no medical qualifications and a high misdiagnosis rate, will seriously affect their recognition and credibility in the professional field, causing the public to question their professional ability. - **Exaggeration of work mistakes**: infinitely magnifying and distorting some normal minor mistakes or reasonable situations that public figures make at work. For example, an athlete made a small mistake in a game and was rumored to be unprofessional and poor, or even maliciously associated with a series of unwarranted negative situations, causing the athlete to suffer huge pressure from public opinion and damage his reputation. ### Misleading interpersonal relationships - **Fictitious bad relationships**: Spreading rumors that public figures have close relationships with some controversial or negative people, trying to discredit public figures through this connection. For example, spreading rumors that a politician is in collusion with a criminal organization, or spreading rumors that an artist has contacts with bad gangs, so that the public will have a negative view of them based on this false relationship. - **Provoking a breakdown in partnership**: Spreading rumors that there are conflicts and conflicts of interest between public figures and their partners, damaging their partnerships and causing the public to doubt the public figure's conduct and business reputation. For example, spreading rumors that two cooperating entrepreneurs have serious disagreements in a business project and blame each other, causing the public to re-examine and negatively evaluate the reputations of both parties.