It is absolutely undesirable to conceal product defects in order to protect the brand image. There are the following main reasons.： From the moral point of view, this is an dishonest behavior, deceiving consumers' trust in product quality, harming consumers' rights and interests, and violating basic business ethics. From a legal point of view, this kind of concealment may be suspected of fraud and other violations of laws and regulations. Once discovered, the company will face serious legal consequences, including huge fines, legal proceedings, and reputation damage. From the point of view of long-term brand development, paper packaging will not hold fire, and product defects will be exposed sooner or later. Once it is exposed to conceal defects, consumers' trust in the brand will disappear, the brand image will suffer a devastating blow, lose market share, and it will be difficult to regain vitality. The loss is far greater than the price paid to face and resolve product defects in a timely manner. Integrity and responsibility are the long-term ways to maintain brand image. Companies should have the courage to face product defects and actively take measures to improve and resolve them in order to win the continuous trust and support of consumers.