# The rumors of the commercial war in the rumors ## The concoction and dissemination of rumors In the dark tide of business competition, the core members of the protagonist team of the story sat around the conference table, nervously planning a rumor offensive against competitors. Marketing experts took the lead in speaking: “We have to concoct a rumor that can directly hit them, saying that their upcoming new products have serious quality problems and may pose a potential threat to the health of consumers. . ” The technical backbone added: "In order to increase credibility, we can falsify some so-called internal test reports, which show that the product has a high failure rate. "The team members nodded one after another and quickly began to act. They carefully produced realistic test report files, and used some niche but highly active industry groups on social media to publish the rumor anonymously, with seemingly professional analysis attached, suggesting the seriousness of the problem. ## Opponent's reaction and dilemma The rival company quickly noticed the spread of the rumors, and the public relations team held an urgent meeting to discuss countermeasures. The spokesperson said anxiously: “The rumors must be clarified immediately, otherwise our reputation will be ruined. ”However, the technical team found it difficult to quickly come up with strong evidence to refute it. Because the new product is indeed still in the late stage of research and development, some test data are in a confidential state and cannot be directly released to the outside world to prove their innocence. Company executives are also in a dilemma. On the one hand, they are worried that public rumors will arouse public curiosity about undisclosed data and further deepen their doubts. On the other hand, if they are not responded to in time, rumors may spread rapidly, affecting sales expectations after the product goes to market. In a panic, they chose to release a short statement in a low-key manner, promising to thoroughly investigate the matter, but did not give specific investigation progress and results, which made the public feel that they were perfunctory, and the negative impact of rumors was further expanded. ## 谣言发酵发酵 and the protagonist's advantages are highlighted As the rumors continued to ferment, the share prices of competitors began to fall, and investors' confidence in them was frustrated. Some business partners who were originally interested in cooperating have also begun to re-examine the cooperative relationship, fearing that they will be implicated. The protagonist of the story took the opportunity to increase marketing efforts and emphasize the safety and reliability of his own products. They vaguely compared in the advertisement: “Unlike some brands that have rumors of hidden quality risks, we have always adhered to the bottom line of quality and provided consumers with the most reassuring choice. ”At the same time, the sales data began to show significant changes, the sales of the protagonist's products increased significantly, and the market share steadily increased. Under the weight of rumors, competitors have fallen into the dual dilemma of damaged reputation and blocked sales. With this rumor war, the protagonist has occupied a favorable position in business competition, gradually widening the gap with his opponents and moving towards the goal of an industry leader.