The use of the Internet to spread false rumors about public figures usually has the following ways： ### Create false sources of information 1. **Concoct anonymous accounts** -Disinformation makers will create a large number of anonymous social media accounts, online forum accounts, etc. For example, using false identity information to register platform accounts such as Weibo, Douyin, and Baidu Post Bar, these accounts have no real identity endorsement, making it difficult to track the source of subsequent rumors. -For example, in some hot-spot incidents, a group of accounts with similar images and messy names suddenly appeared. They quickly posted sensational rumors about public figures, such as fabricating false content such as a celebrity cheating on multiple wealthy businessmen, and a celebrity evading taxes and evading huge amounts of tax. 2. **Fake fake news websites** - Criminals build seemingly formal news websites or self-media platforms, and design page layouts and styles similar to well-known news websites to make them somewhat confusing. -For example, create a fake website called “[Similar name of well-known media] Information Network” to publish negative reports about public figures without factual basis, such as false rumors about an artist's drug addiction, a sports star's suspected gambling, etc., to attract public attention and take advantage of the public's interest in well-known media.Trust to spread rumors. ### Spread with social media platforms 1. **Use hot topics and tags** -When a public figure becomes a hot topic, disinformation makers will quickly post rumor content under related topics, and use a lot of hot hashtags, such as #celebrity name#, #Hot event related topics#, etc. -For example, during an important event held by a celebrity, a disinformation maker posts a rumor microblogging with the hashtags #Celebrity name#活动出轨出轨# on Weibo. With the help of the popularity of the topic, more users who pay attention to this topic can quickly see the content of the rumor and increase the breadth of the spread of the rumor. 2. **Form a rumor spreading group** -Through the group function of social media, create various private or public groups to bring together people who have common interests or follow the same public figure. -For example, a group called “[Star Name] Breaking News Group" was established on WeChat, with fewer than dozens of members and more than thousands of people. Continue to spread false rumors about the star in the group, such as fabricating rumors that the person in his new relationship has a bad background and is involved in major legal disputes abroad, and spread to a wider social circle through retweets among group members. 3. **Induce fans to spread** -Some people with ulterior motives will pretend to be fans of public figures and post rumors in fan groups. They first throw out some topics that can easily arouse fans' curiosity or worry, such as “The idol has been in a bad state recently, is there any secret”, and then fabricate false answers, such as “I heard that he/she has a serious illness” and “Suppressed by the brokerage company” and other rumors. -Out of concern for idols, fans often forward these rumors in their own social circles without thinking, hoping to attract more attention and help solve the problem, so that the rumors spread quickly in the fan base and its associated social networks. ### Use online video platform to spread 1. **Make rumor videos** -Disinformation makers will carefully edit and stitch together video clips to produce rumor videos related to public figures. For example, select a clip of an actor in a film and television work and edit it into a fake video of him having a grumpy temper and beating others in real life, accompanied by an inflammatory text description. -Publish these rumor videos on online video platforms such as Douyin, Kuaishou, and Station B, and use the intuitiveness and dissemination of the videos to attract a large number of users to watch and forward them. The pictures and plots in the video are easy to leave a deep impression on the audience. Even if some users have doubts about the authenticity of the video content, they may unconsciously share the video to others during the browsing process, leading to the further spread of rumors. 2. **Guide the dissemination in the video comment area** -In some video comment areas about public figures, disinformation makers will deliberately post rumored content and interact with other users to guide more people to participate in discussions and dissemination. -For example, in a music video comment area about a singer, a disinformation person posted a comment saying that “I heard that he sings all fake songs, and there is a professional team behind him to help him lip-sync”, and then started an argument with other commenters, causing more users to pay attention to the topic, and some users who do not know the truth may be affected.Its influence spread this rumor on its own social platforms, expanding the influence of the rumor. ### Misleading with search engine optimization (SEO) technology 1. **Set keywords** -By studying the keyword algorithms of search engines, disinformation makers deliberately set popular and misleading keywords related to public figures in the title and body content of Web pages. -For example, in order to make the fabricated negative news about a celebrity Web page easier for users to see in the search results, they will add keywords such as “celebrity drug abuse scandal” and “Celebrity cheating real hammer” to the title of the web page, even if the content of the web page is an unfounded rumor, but when the user searches for the page, they will add keywords such as "celebrity drug abuse scandal" and "Celebrity cheating real hammer" to the title of the Web page.When it comes to star-related information, this one contains rumors