The use of contrasting propaganda methods to deepen the influence of a certain ideology requires careful planning and implementation. The following are some methods： ### Create a contrasting image 1. **Shaping positive and negative characteristics** -**Positive typical model**： -Describe in detail the glorious deeds of individuals or groups who uphold a specific ideology. For example, promote a farmer who adheres to the concept of environmental protection and has been planting trees in remote areas for decades, which has ultimately improved the local ecological environment and turned the land that was once severely desertification into an oasis. By showing the various difficulties he faced from the beginning of tree planting, such as lack of funds and lack of technology, to how to overcome step by step, and the remarkable ecological results achieved in the end, highlight the environmental awareness and dedication behind this positive behavior and other ideologies. -Demonstrate the success stories of a team in promoting scientific and technological innovation to solve social problems. For example, a scientific research team is committed to the development of low-cost clean energy technologies. After years of hard work, it has successfully developed an efficient and easy-to-promote solar energy equipment, which provides a stable power supply to poor areas and improves the lives of local residents. In order to demonstrate the ideology of scientific and technological innovation and social responsibility. -**Typical criticism on the reverse side**： -Expose behaviors that violate expectations and ideologies and their consequences. For example, in order to maximize profits, a company is reported to have arbitrarily discharged sewage regardless of environmental protection requirements, resulting in pollution of surrounding rivers, damage to the health of residents, and abandonment of farmland. By describing in detail the process of pollution incidents and the specific hazards caused to the environment and the people, such as the increase in the incidence of cancer and the extinction of crops, it contrasts sharply with the positive environmental protection typical and strengthens people's recognition of the correct concept of environmental protection. -Expose some undesirable social phenomena, such as feudal superstition and fraud in some areas. It tells the story of scammers using people's superstitious psychology to defraud a lot of money in the name of seeing feng shui, eliminating disasters and solving difficulties, and causing the victims to go bankrupt. Through this kind of negative case, it highlights the importance of advocating science and breaking the ideological form of superstition. 2. **Image comparison presentation** -**Visual image comparison**： - In promotional posters or advertisements, positive scenes are displayed side by side with negative and depraved scenes. For example, one side shows young people focusing on their studies in a bright library and working hard to realize their dreams, and the other side shows several young people playing games all night in a dim Internet cafe, looking tired and sluggish. Through the strong contrast of visual elements such as the tone of the picture and the state of the characters, it guides people to yearn for a positive learning and enterprising lifestyle and resist negative obsessive behaviors, thereby deepening their impression of the ideological form of diligent study and the pursuit of a meaningful life. -Use charts to compare and show the development results under different concepts. For example, a histogram is used to compare the economic growth and environmental quality changes of a region under the concept of sustainable development and the traditional high-pollution development model. It clearly shows that while the economy of sustainable development areas is steadily growing, the environmental quality has improved. Although the traditional model has experienced economic growth in the short term, the environment has deteriorated seriously. This kind of intuitive visual contrast can effectively strengthen the ideology of sustainable development. -**Character image comparison**： -Tell about the different life trajectories brought about by different career path choices. For example, a volunteer who gave up a stable job and devoted himself to public welfare undertakings to help children in poor areas receive education, and finally saw many children change their destiny, is in contrast to a workplace person who only pursues material comforts and is intrigued in the enterprise. Although he has gained wealth, he has an empty heart. By describing the details of the two people's lives and inner feelings, etc., it highlights the importance of dedication and correct values, so that the audience can agree with the positive life pursuit and ideology in the comparison. -Show the differences in attitudes and behaviors of people in different cultural contexts towards the same event. For example, in the face of natural disasters, it tells the story that China has the support of all parties in difficulties, and all parts of the country quickly organized forces to rescue the affected people, volunteers actively participated, and everyone worked together to overcome the difficulties. Compare it with the indifferent and chaotic scenes in some areas in the face of disasters. Highlight the powerful power and positive significance of ideologies such as solidarity and mutual assistance and social responsibility in the face of difficulties. ### Use strongly contrasting language and narrative 1. **Language style comparison** -**Positive and negative language**： -In propaganda copywriting, use vibrant, inspiring and positive language to describe things that meet the desired ideology. For example, “Scientific and technological innovation is the engine that leads the development of the times. It drives us to a better future. Every breakthrough brings unlimited possibilities. Let us work together to write a brilliant chapter in the wave of innovation! ”At the same time, use negative and cautionary language to describe behaviors that violate ideology. For example“ "Ignoring educational fairness is a stumbling block on the road to social progress. It hinders the dreams of countless children from taking off and seriously imbalances the balance of opportunity. We must be highly vigilant! ”Through the stark contrast of this language style, people's yearning for correct ideas and vigilance against wrong behaviors are enhanced. - Use exaggerated and passionate language to emphasize positive values. For example, “Environmental protection action is a great battle to save Mother Earth! Every newly planted sapling is a solemn promise to life and unlimited hope for the future. Let us overwhelm the sea