It is absolutely undesirable to sacrifice privacy and security in order to attract users. There are the following main reasons.： ### Serious harm to users 1. **Risk of personal information leakage** -When privacy and security are sacrificed, all kinds of sensitive information of users, such as ID numbers, bank card numbers, home addresses, etc., may be leaked. Once this information falls into the hands of criminals, users may face the risk of fraud, such as fraud by impersonating bank customer service, fraudsters obtain the user's bank card information and steal funds; or encounter telecommunications fraud, using the user's identity information to make loans, register fake accounts and other operations, bringing huge economic losses to users. -The disclosure of personal whereabouts information will also cause trouble to users. For example, after criminals have mastered the user's daily travel trajectory, they may track, harass, and even endanger the user's personal safety. 2. **Infringe on user autonomy** - Users choose to use a certain product or service based on their trust in its function, quality, etc. The sacrifice of privacy and security means that users' personal information is collected, used, and shared without their knowledge or against their will. This seriously infringes on users' control and autonomy over their own information, makes users feel like they are being monitored, and reduces users' trust and goodwill in products or services. 3. **Affect the quality of life of users** - Privacy and security issues may cause users to receive a lot of spam, such as spam, harassing phone calls, promotional text messages, etc. This information not only wastes the user's time and energy to process, but may also interfere with the user's normal life and work. For example, users may miss important work or home calls because they frequently receive real estate sales calls, affecting work progress and family communication. -Being in the fear of privacy being violated for a long time will bring psychological pressure to users and affect their emotional and mental health. Users may become anxious and uneasy, and have fear and resistance to the network environment and various products and services. ### Negative impact on the company itself 1. **Reputation damaged** -Once users find that their privacy and security are not guaranteed, the reputation of the company will be greatly damaged. Negative word-of-mouth will spread rapidly, through social media, user evaluation platforms and other channels, so that more potential users have a sense of distrust of the company. For example, a well-known Internet company has been exposed to a serious privacy data breach problem. This incident has led to a sharp decline in its number of users and a plummeting brand image. It has been difficult to restore user trust for a long time. -Reputation damage will also affect the image of the company in the eyes of partners and investors. Partners may terminate the cooperative relationship due to concerns about privacy and security issues, and investors may also have doubts about the future development prospects of the company, reduce investment or divestment, which will bring serious obstacles to the company's economic situation and business development. 2. **Increased legal risk** -In today's legal environment where countries are increasingly paying attention to privacy protection, the behavior of companies sacrificing user privacy and security is likely to violate relevant laws and regulations. For example, the European Union's "General Data Protection Regulation" (General Data Protection Regulation) has strict regulations on the processing of users' personal data by companies, and companies may face huge fines if they violate it. Once investigated and dealt with by the regulatory department, the enterprise will not only bear the responsibility for economic compensation, but may also face legal proceedings, which will consume a lot of manpower, material and financial resources of the enterprise, and may even lead to the risk of bankruptcy of the enterprise. -Legal risks can also affect the daily operations and decision-making of enterprises. Enterprises need to invest more resources in compliance inspections and rectification to avoid legal disputes, which will distract enterprises from their core businesses such as product research and development and market expansion, and is not conducive to the long-term development of enterprises. 3. **Increased user churn** -As users' awareness of privacy and security continues to improve, they are increasingly inclined to choose products and services that can protect their privacy. If companies sacrifice privacy and security to attract users, once they are noticed by users, existing users are likely to choose to leave and turn to competitors. For example, an application that focuses on social functions has been overexposed to collect user information and there is a risk of information leakage. A large number of users have uninstalled the application and turned to other social software that focuses on privacy protection. - The loss of users also means that companies have lost the opportunity to bring new users through word-of-mouth communication. When new users choose products or services, they often refer to the use evaluations of others, and negative privacy and security evaluations will deter new users, further limiting the expansion of enterprise users and business growth. ### Adverse effects on society as a whole 1. **Disrupt market order** -The behavior of individual companies sacrificing privacy and security to attract users will have an undesirable demonstration effect in the industry. Other companies may follow suit, causing the entire market competition environment to deteriorate. This kind of unfair competition will interfere with the normal operation of the market, putting those companies that truly pay attention to privacy and security and rely on high-quality products and services to compete at a disadvantage, hindering the healthy development and innovation of the industry. -In the long run, this kind of behavior that destroys market order will reduce market efficiency and increase transaction costs. Users need to spend more time and energy to screen privacy when choosing products and services