It is unethical and possibly illegal to exaggerate the effect of products and mislead consumers into buying in online advertisements, but there are still some bad businesses that will take the following measures:： ### False data and cases 1. **Fabricate sales data** - It is claimed that product sales are amazing, such as “the first sales volume of the whole network” and “monthly sales of 100,000+", but in fact, there may not be such high sales. For example, some newly launched niche health products have false sales figures in advertisements, making consumers mistakenly think that the product is very popular and effective. -Create false sales growth trend charts, exaggerate or falsify sales data at will, and create the illusion that consumers have strong product demand and significant effects. 2. **Fake user reviews** -Hire the navy to brush praise and post a large number of false positive reviews on e-commerce platforms, social media, etc., praising the magical effect of the product. For example, an ordinary weight loss product induces other consumers to buy it through false evaluations such as “lose ten catties a week without any side effects” fabricated by the navy. - Intercept part of the real praise and stitch or modify it to highlight the effect of the product. For example, the user said “some effect” was tampered with to “the effect is significant and it completely solved my problem.” 3. **False comparison case** -Compare one's own products with inferior competitors, highlight one's own advantages, and even fabricate false comparative data. For example, an ordinary shampoo, compared with the poor quality shampoo on the market, claims to have a 95% anti-dandruff rate, but in fact it may only be about 50%. -Fabricate non-existent comparison cases before and after use, accompanied by false pictures or videos. For example, promoting a freckle product and showing before-and-after comparison photos after PS makes people mistakenly think that using the product can quickly and effectively freckle. ### Over-exaggerated expression 1. **Absolutive language** -Use absolute words such as “absolutely effective”, “completely cured”, and “unique” to describe the effect of the product. For example, an advertisement for a plaster that claims to treat all kinds of joint pain claims to “relieve pain immediately and never relapse”, but in fact no drug can achieve such an absolute effect. -Claiming that the product can meet all needs, such as “one product solves all your skin problems”, this is obviously inconsistent with the actual situation and is to attract consumers to buy. 2. **Unrealistic effect description** -Infinitely exaggerate the effect of the product. For example, an ordinary whitening toothpaste is advertised as “in just one week, your teeth will be as bright and dazzling as a star.” However, the whitening effect of toothpaste is usually limited, and this expression seriously misleads consumers. -Claiming that products can bring about changes beyond common sense. For example, it is advertised that a diet tea can “lose one catty a day, do not exercise or diet, and easily have a perfect figure”" But weight loss is a complex process, and it is impossible to achieve it so easily by drinking diet tea alone. ### Use experts or celebrities to endorse fraud 1. **Recommended by counterfeiting experts** -Fabricate false expert identities, such as claiming that a product is recommended by an “internationally renowned beauty expert [fictitious name]”, but in fact this expert does not exist at all. Then elaborate on the magical effects of the product in detail in the tone of an expert to increase consumers' sense of trust. -Edit expert interview clips and take them out of context to make it appear that the expert is strongly recommending a product and its effects. For example, edit the expert's remarks about the product's certain auxiliary effect into a video that vigorously praises the product's significant therapeutic effect. 2. **Use the name of a celebrity** -Unauthorized use of celebrity photos and nominal recommended products without the authorization of celebrities. For example, using a photo of a star to promote a skin care product, claiming that “[star name] The same skin care product, you can say it if you have used it,” but in fact, the star may have never used the product at all. -Falsify photos or video recommendation evidence of celebrities and products to make consumers mistakenly think that celebrities are really recommending products. For example, make a synthetic photo of a celebrity holding a product with a smile and recommend it, and spread it widely in advertisements. ### Blur key product information 1. **Conceal side effects** - The possible side effects of the product are not mentioned in the advertisement. For example, a weight loss product only emphasizes its rapid weight loss effect, and does not mention the side effects such as dizziness, panic, and menstrual disorders that may be caused. Consumers may suffer health damage after purchasing and using it. -Use some vague expressions to cover up the side effects, such as “some people may have slight discomfort”, but it is not clear what the specific discomfort is and the probability of occurrence. 2. **Exaggerate the scope of application** -Expand the applicable population and scope of symptoms of the product. For example, an ordinary cold medicine, advertising can not only treat headaches and coughs caused by colds, but also “prevent influenza, enhance immunity, and have special effects on various respiratory diseases.” In fact, its efficacy is far less extensive than advertised. -Deliberately conceal or dilute the age, gender and other restrictions applicable to the product. For example, a skin care product aimed at women of a specific age group is advertised as suitable for all women, misleading women of other ages to buy it.