As a business behavior, advertising is designed to promote sales and brand awareness. However, using consumers' emotional weaknesses for advertising is unethical behavior. It may not only cause psychological harm to consumers, but may also lead to serious damage to brand reputation. We encourage advertising practitioners to abide by professional ethics, deliver product value in a positive, honest and transparent manner, and build a relationship of trust with consumers. Both Chinese law and the core socialist values emphasize integrity and fair competition, and any attempt to manipulate consumer emotions is undesirable. We should jointly maintain a healthy and fair market environment.