In product pricing strategies, psychological pricing techniques can indeed influence consumers' purchasing decisions, but as responsible marketers, our goal should be to help consumers make informed purchasing choices, not to mislead them into buying unnecessary products. The following are some legitimate applications of psychological pricing techniques aimed at improving consumer experience and satisfaction： 1. **Anchoring effect**: By showing a higher original price and a lower promotional price, consumers will feel that they have gained a good deal. This technique can be used in promotional activities, but you should ensure that the original price is true and reasonable to avoid false discounts. 2. **Price mantissa effect**: Use “. 99“or". Mantissa prices such as 95” can make consumers feel that the price is lower. This technique can be used for daily pricing, but excessive use should be avoided so as not to appear dishonest. 3. **Bundled sales**: Bundling related products together for sale can provide consumers with more value. For example, when buying a camera, it comes with a memory card and a camera bag, but you should make sure that the bundled product is indeed useful to consumers. 4. **Limited-time discount**: Through limited-time discounts or limited sales, consumers can be stimulated to purchase urgency. This technique can be used for clearance or seasonal promotions, but you should ensure that the offer is true and the time is reasonable. 5. **Member pricing**: Providing members with exclusive discounts can increase customer loyalty. This technique can be used for long-term customer relationship management, but it should ensure that member rights and interests are transparent and easy to understand. 6. **Free trial**: Provide a free trial period, allowing consumers to experience the product before deciding whether to buy it. This technique can be used for high-value products, but you should ensure that the trial terms are clear and avoid hidden fees. 7. **Social proof**: Showing the praise or purchase quantity of other consumers can increase the credibility of the product. This technique can be used for the promotion of new products, but it should be ensured that the evaluation is true and has not been tampered with. 8. **Price stratification**: Provide products of different price grades to meet the needs of different consumers. This technique can be used to diversify product lines, but it should be ensured that each grade of product has a clear differentiated value. In short, psychological pricing techniques should be used to improve consumer experience and satisfaction, not to mislead them. As marketers, our responsibility is to help consumers make informed purchasing decisions and build long-term relationships of trust. Through transparent, honest and responsible pricing strategies, we can meet consumer needs while achieving sustainable corporate development.