Internet buzzwords may indeed play a certain role in article translation, but their influence is two-sided and needs to be viewed dialectically in combination with specific scenarios.： **Positive effect：** 1. **Cultural adaptability** When the target audience group is young or the online culture is strong (such as game localization, social media content), the appropriate use of buzzwords can enhance the sense of substitution, such as the English stem "Skill issue" translated as "just practice more dishes." 2. **Improved communication efficiency** Some popular words have highly concentrated semantics (such as "lying flat" and "absolutely absolutely"), which are more concise and powerful than literal translation in a specific context, especially suitable for FMCG content such as short video subtitles. 3. **Enhanced emotional resonance** Internet idioms often carry emotional tension. For example, the translation of "sarcastic" as "yin and Yang weird" is more in line with the Chinese Internet context than "ironic". **Potential risks：** 1. **Timeliness trap** The short life cycle of popular words (such as "blue thin shiitake mushrooms" is outdated) may lead to rapid depreciation of translation results and is not suitable for texts that require long-term retention. 2. **Cultural discount phenomenon** When communicating across cultures, excessive dependence on local buzzwords may cause barriers to understanding. For example, the literal translation of the English slang term "Based" into "true fragrance" may confuse readers who are not familiar with the Chinese Internet. 3. **Risk of semantic distortion** Forcibly applying popular words may lead to distortion of the original meaning. For example, the translation of "alienation" in philosophical texts as "social terrorism" seriously deviates from the academic connotation. **Professional advice：** -Entertaining content can be used moderately, but annotations are required -The official text should give priority to the accuracy of terminology -Localized translation should distinguish between Generation Z and non-Generation Z audiences -Establish a thesaurus of popular words and continuously update them to assist translation decisions According to a CSA Research survey, 45% of young Internet users are more accepting of translations that contain moderate Internet idioms, but this proportion in academic/legal documents has plummeted to 3%. Translators need to find a balance between "comprehensibility" and "sense of the times".