In advertising planning, the use of gender stereotypes can indeed attract attention and increase product exposure and sales in the short term, but this method is also accompanied by ethical and social responsibility risks. The following are some strategies and precautions for reference： --- ### **1. Use traditional gender roles to attract target audiences** -**Scenario marketing**: Combine products with traditional gender role scenarios. For example： -For men: highlight elements such as ”strength“, ”adventure“ and ”success" (such as advertisements for cars and sports equipment). -For women: emphasize themes such as ”beauty“, ”family“ and ”caring" (such as advertisements for skin care products and household goods). -**Colors and symbols**: Use gender-related colors (such as pink for women, blue for men) or symbols (such as tools for men, flowers for women). ### **2. Strengthen the comparison of "ideal image”** -By comparing the effects of "before use” and "after use“, it is implied that the product can help users get closer to society's ”ideal expectations" of gender. For example： -Female beauty advertising: from "tired” to “radiant”. -Men's fitness advertisements: from “normal” to “strong muscles”. ### **3. Use social pressure and sense of belonging** -Implying that "only if you meet gender norms can you be accepted”. For example： -For women: “Be a delicate mother/wife”. -For men: “Real men choose XX products”. --- ###**Precautions and ethical considerations** 1. **Short-term income vs. Long-term brand image**： -Gender stereotypes may cause controversy and damage brand reputation (such as Dove's “True Beauty Movement” overturned due to stereotypes). -The younger generation (such as Generation Z) is more sensitive to gender inclusiveness and may resent such advertisements. 2. **Legal and ethical risks**： -Some countries/regions have strict restrictions on gender discrimination in advertising (such as the EU Audiovisual Media Services Directive). 3. **Innovative alternatives**： -**Breaking stereotypes**: Attracting attention through anti-routine advertising (for example, men's skin care brands emphasize that ”care has nothing to do with gender"). -**Inclusive marketing**: Display diverse gender roles (such as inclusive advertisements for brands such as Ikea and Nike). --- ###**A more sustainable strategy** -**Focus on needs rather than gender**: Start from product functions (such as ”convenient“ and ”efficient"), rather than strengthening gender labels. -**Emotional resonance**: Replace gender narratives with universal emotions (such as affection and humor). --- ### Summary Although gender stereotypes may increase sales in the short term, brands need to weigh ethical risks and social implications. The trend of modern advertising is to move towards tolerance and diversity, and to build long-term trust through innovation and respect for user values.